I build strong and differentiated brands based on emotional and performance data.
I lead strategy, design, and technology (work and teams) to help brands grow awareness, pipelines, and valuation.
I align C-suites and working teams to a shared vision and execution for marketing.
I’ve led brands through major transformations, creating positioning, identities, narratives, GTM approaches, and physical and digital experiences. I’m a leader and individual contributor, and I’ve:
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![A digital display screen showing the Symplr Operations Platform interface with a dark purple background, hexagonal diagram, and photos of two individuals on either side.]()
Reoriented a healthtech pioneer from a collection of point solutions to a unified platform provider in under 100 days
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![A digital illustration of an industrial landscape with a body of water, factories, and power plants on a tablet device, with the TechnipFMC logo above.]()
Built interactive sales tools and elevated complex product portfolios for a world-leading energy technology brand
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Propelled an AI startup through Series A funding with a distinctive brand platform and go-to-market strategy
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![A city skyline with tall modern buildings in the background, overlaid with colorful 3D shapes in orange, pink, and green, and the word 'COMMSCOPE' in white text.]()
Scaled brand and marketing engines for the world's largest communications infrastructure brand in a 5-year partnership
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![A promotional graphic for Apryse featuring a woman holding a laptop, with icons representing security, editing, and digital document management, and the text "Powering Leading Document Experiences."]()
Consolidated a fractured collection of acquisitions under a unified new brand and portfolio architecture
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![A model of a small, white electric car on display, with its door open and interior visible, including black seats and a control panel. A large touchscreen monitor shows a car dashboard diagram, and the environment suggests a showroom or exhibition space. The logo and text indicate the brand "Borouge."]()
Created an immersive interactive sales center for the world's 4th largest polyolefin manufacturer
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![A sailboat racing in the water near a city skyline with tall skyscrapers, including One World Trade Center in the background, on a clear day.]()
Expanded the marketing potential of a sailing sponsorship to engage energy sector C-suites and government leaders
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![Digital display at an airport or conference center showing information about EMIDS, a healthcare technology company, with a slogan 'A focus on better health' and a photo of a man with glasses.]()
Unlocked business evolution through emotion-led brand and growth marketing in digital healthcare services
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![A futuristic electric semi-truck with a sleek blue front and a white trailer displaying blue graphic and black text, parked on a snow-covered landscape with mountains in the background.]()
Rebranded a regional sustainability and energy leader for geographical and cross-vertical expansion
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![Logo of VARA with Arabic and English text about virtual assets regulation, and a modern abstract architectural background.]()
Positioned the world's first virtual assets regulator to demonstrate domain authority and trust
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![Colorful confetti and abstract shapes surrounding the word "Kipu" in purple text.]()
Elevated a new vision for behavioral health with a brand that leapfrogs competition in a consolidating market
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![Nighttime photo of the Queen Elizabeth 2 cruise ship docked at a harbor, with city skyline in the background. Graphic overlay includes a gold crown, and the text 'Queen Elizabeth 2' with the slogan 'Still making history'.]()
Defined the ethos, positioning, and cross-channel experience of a historic cruise liner's conversion into a hotel
Brands I’ve had the privilege to help succeed
